Theory Key Names
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
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Chapter 13—Media Multiplexity Theory
- Caroline Haythornthwaite
- Syracuse University professor who takes a cybernetic approach to understanding how and why we use different communication channels.
- Weak tie
- A relationship involving a small investment of time and emotional energy, such as an acquaintance.
- Strong tie
- A relationship involving a large investment of time and emotional energy, such as a very close friend.
- Tie strength
- The degree of connection between people, determined by amount of time spent together, emotional intensity and intimacy, and willingness to exchange resources.
- Bridging ties
- Weak tie relationships that enable information and resources to pass between groups of people.
- Media multiplexity
- Strongly tied pairs use more media to sustain their relationships than do weakly tied pairs.
- Art Ramirez
- Interpersonal communication scholar at University of South Florida who explored how people reconnect with old friends via Facebook.
- Hierarchy of media use expectations
- Group norms that guide which media are used with all ties and which are reserved for strong ties.
- Latent tie
- The technical possibility of connection between two people who don’t currently have a relationship.
- Andrew Ledbetter
- Communication scholar at Texas Christian University who investigated mitigating influences on media use, including medium enjoyment (also co-author of A First Look).
- Medium enjoyment
- A preference for a specific medium, driven by the belief that it is fun and convenient.
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