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Theory Resources

DEEPEN YOUR UNDERSTANDING OF THE THEORIES IN THE 10TH EDITION

 

Resources
by Type





 KEY NAMES





 LINKS





Instructors can get additional
resources. Read more


New to Theory Resources?
Find out more in this
short video overview (3:01).

Theory Key Names
10th Edition
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View by Theory

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter  2—Talk About Theory

  • Behavioral scientist
    • A scholar who applies the scientific method to describe, predict, and explain recurring forms         of human behavior.
  • Rhetorician
    • A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view.
  • Objective approach
    • The assumption that truth is singular and is accessible through unbiased sensory      observation; committed to uncovering cause-and-effect relationships.
  • Resonance principle of communication
    • Tony Schwatz’s idea that successful persuasion messages evoke past experiences that resonate with a person’s thoughts or feelings.
  • Birth-death-rebirth cycle
    • One of the archetypes or mini-dramas that Carl Jung claimed is deep within the mental makeup of all humans; the collective unconscious.
  • Humanistic scholarship
    • Study of what it’s like to be another person, in a specific time and place; assumes there are few important panhuman similarities.
  • Epistemology
    • The study of the origin, nature, method, and limits of knowledge.
  • Determinism
    • The assumption that behavior is caused by heredity and environment.
  • Empirical evidence
    • Data collected through direct observation.
  • Stanley Deetz
    • Communication scholar from the University of Colorado who believes that every general communication theory has two priorities—effectiveness and participation.  His theory of organizational communication is featured in Chapter 21.
  • Emancipation
    • Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment.
  • Metatheory
    • Theory about theory; the stated or inherent assumptions made when creating a theory.

You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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Resources
by Type





 KEY NAMES

 VIDEOS


 ESSAY


 LINKS





Instructors can get
additional resources.
Read more

New to Theory
Resources?

Find out more
in this short
video overview
(3:01).

Theory Key Names
10th Edition
CHANGE TO
View by Theory

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter  2—Talk About Theory

  • Behavioral scientist
    • A scholar who applies the scientific method to describe, predict, and explain recurring forms         of human behavior.
  • Rhetorician
    • A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view.
  • Objective approach
    • The assumption that truth is singular and is accessible through unbiased sensory      observation; committed to uncovering cause-and-effect relationships.
  • Resonance principle of communication
    • Tony Schwatz’s idea that successful persuasion messages evoke past experiences that resonate with a person’s thoughts or feelings.
  • Birth-death-rebirth cycle
    • One of the archetypes or mini-dramas that Carl Jung claimed is deep within the mental makeup of all humans; the collective unconscious.
  • Humanistic scholarship
    • Study of what it’s like to be another person, in a specific time and place; assumes there are few important panhuman similarities.
  • Epistemology
    • The study of the origin, nature, method, and limits of knowledge.
  • Determinism
    • The assumption that behavior is caused by heredity and environment.
  • Empirical evidence
    • Data collected through direct observation.
  • Stanley Deetz
    • Communication scholar from the University of Colorado who believes that every general communication theory has two priorities—effectiveness and participation.  His theory of organizational communication is featured in Chapter 21.
  • Emancipation
    • Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment.
  • Metatheory
    • Theory about theory; the stated or inherent assumptions made when creating a theory.

You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

Back to top



The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.
Resources available to all users:

  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers
  • Compare Texts—comparison of theories covered in A First Look and ten other textbooks

Information for Instructors. Read more


 

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