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TEXT COMPARISON
KEY NAMES
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Theory Key Names
10th Edition
10th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
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Chapter 34—Communication Accommodation Theory
- Howard Giles
- Welsh social psychologist, now a professor of communication at the University of California, Santa Barbara, who champions communication accommodation.
- Accommodation
- Adjustments to communication that decrease social distance
- Nonaccommodation
- Communication behavior that maintains or increases social distance.
- Social distance
- How similar or different we are from another person.
- Convergence
- A strategy through which you adapt your communication behavior is such a way as to become more similar to another person.
- Divergence
- A communication strategy of accentuating the difference between yourself and another person.
- Counteraccommodation
- Direct, intentional, and even hostile ways of maximizing social distance.
- Self-handicapping
- For the elderly, a face-saving strategy that invokes age as a reason for not performing well.
- Maintenance
- Persisting in your original communication style regardless of the communication behavior of the other; similar to divergence.
- Overaccommodation
- Demeaning or patronizing talk; excessive concern paid to vocal clarity or amplitude, message simplification, or repetition; similar to divergence.
- Intergroup contact
- When communicators are aware of group affiliations that distinguish them.
- Social identity
- Group memberships and social categories that we use to define who we are.
- Initial orientation
- Communicators’ predisposition to focus on either their individual identity or group identity during a conversation.
- Norms
- Expectations about behavior that members of a community feel should (or should not) occur in particular situations.
- Attribution
- The perceptual process by which we observe what people do and then try to figure out their intent or disposition.
You can access the Key Names for a particular chapter in several ways:
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KEY NAMES
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Resources?
Find out more
in this short
video overview
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Theory Key Names
10th Edition
10th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 34—Communication Accommodation Theory
- Howard Giles
- Welsh social psychologist, now a professor of communication at the University of California, Santa Barbara, who champions communication accommodation.
- Accommodation
- Adjustments to communication that decrease social distance
- Nonaccommodation
- Communication behavior that maintains or increases social distance.
- Social distance
- How similar or different we are from another person.
- Convergence
- A strategy through which you adapt your communication behavior is such a way as to become more similar to another person.
- Divergence
- A communication strategy of accentuating the difference between yourself and another person.
- Counteraccommodation
- Direct, intentional, and even hostile ways of maximizing social distance.
- Self-handicapping
- For the elderly, a face-saving strategy that invokes age as a reason for not performing well.
- Maintenance
- Persisting in your original communication style regardless of the communication behavior of the other; similar to divergence.
- Overaccommodation
- Demeaning or patronizing talk; excessive concern paid to vocal clarity or amplitude, message simplification, or repetition; similar to divergence.
- Intergroup contact
- When communicators are aware of group affiliations that distinguish them.
- Social identity
- Group memberships and social categories that we use to define who we are.
- Initial orientation
- Communicators’ predisposition to focus on either their individual identity or group identity during a conversation.
- Norms
- Expectations about behavior that members of a community feel should (or should not) occur in particular situations.
- Attribution
- The perceptual process by which we observe what people do and then try to figure out their intent or disposition.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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