Theory Key Names
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
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Chapter 34—Communication Accommodation Theory
- Howard Giles
- Welsh social psychologist, now a professor of communication at the University of California, Santa Barbara, who champions communication accommodation.
- Adjustments to communication that decrease social distance
- Communication behavior that maintains or increases social distance.
- Social distance
- How similar or different we are from another person.
- A strategy through which you adapt your communication behavior is such a way as to become more similar to another person.
- A communication strategy of accentuating the difference between yourself and another person.
- Direct, intentional, and even hostile ways of maximizing social distance.
- For the elderly, a face-saving strategy that invokes age as a reason for not performing well.
- Persisting in your original communication style regardless of the communication behavior of the other; similar to divergence.
- Demeaning or patronizing talk; excessive concern paid to vocal clarity or amplitude, message simplification, or repetition; similar to divergence.
- Intergroup contact
- When communicators are aware of group affiliations that distinguish them.
- Social identity
- Group memberships and social categories that we use to define who we are.
- Initial orientation
- Communicators’ predisposition to focus on either their individual identity or group identity during a conversation.
- Expectations about behavior that members of a community feel should (or should not) occur in particular situations.
- The perceptual process by which we observe what people do and then try to figure out their intent or disposition.
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