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Theory Key Names
10th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 14Social Judgment Theory


  • Muzafer Sherif
    • A social psychologist associated with the University of Oklahoma who developed social judgment theory.
  • Social judgment-involvement
    • Perception and evaluation of an idea by comparing it with current attitudes.
  • Latitude of acceptance
    • The range of ideas and statements that strike a person as reasonable or worthy of consideration.
  • Latitude of rejection
    • The range of ideas and statements that a person sees as unreasonable or objectionable.
  • Latitude of noncommitment
    • The range of ideas and statements that a person sees as neither objectionable nor acceptable.
  • Ego-involvement
    • The importance or centrality of an issue to a person’s life; often demonstrated by membership in a group win a known stance.
  • Contrast
    • A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are.
  • Assimilation
    • A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are.
  • Boomerang effect
    • Attitude change in the opposite direction of what the message advocated; listeners driven away from rather than drawn to an idea.
  • Reference groups
    • Associations that members use to define their identities, these groups can bring about the most dramatic, widespread, and enduring changes in attitude.
  • Pluralistic ignorance
    • The mistaken idea that everyone else is doing or thinking something that they are not.


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Theory Key Names
10th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 14Social Judgment Theory


  • Muzafer Sherif
    • A social psychologist associated with the University of Oklahoma who developed social judgment theory.
  • Social judgment-involvement
    • Perception and evaluation of an idea by comparing it with current attitudes.
  • Latitude of acceptance
    • The range of ideas and statements that strike a person as reasonable or worthy of consideration.
  • Latitude of rejection
    • The range of ideas and statements that a person sees as unreasonable or objectionable.
  • Latitude of noncommitment
    • The range of ideas and statements that a person sees as neither objectionable nor acceptable.
  • Ego-involvement
    • The importance or centrality of an issue to a person’s life; often demonstrated by membership in a group win a known stance.
  • Contrast
    • A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are.
  • Assimilation
    • A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are.
  • Boomerang effect
    • Attitude change in the opposite direction of what the message advocated; listeners driven away from rather than drawn to an idea.
  • Reference groups
    • Associations that members use to define their identities, these groups can bring about the most dramatic, widespread, and enduring changes in attitude.
  • Pluralistic ignorance
    • The mistaken idea that everyone else is doing or thinking something that they are not.


You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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