Theory Key Names
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
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Chapter 14—Social Judgment Theory
- Muzafer Sherif
- A social psychologist associated with the University of Oklahoma who developed social judgment theory.
- Social judgment-involvement
- Perception and evaluation of an idea by comparing it with current attitudes.
- Latitude of acceptance
- The range of ideas and statements that strike a person as reasonable or worthy of consideration.
- Latitude of rejection
- The range of ideas and statements that a person sees as unreasonable or objectionable.
- Latitude of noncommitment
- The range of ideas and statements that a person sees as neither objectionable nor acceptable.
- The importance or centrality of an issue to a person’s life; often demonstrated by membership in a group win a known stance.
- A perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are.
- A perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are.
- Boomerang effect
- Attitude change in the opposite direction of what the message advocated; listeners driven away from rather than drawn to an idea.
- Reference groups
- Associations that members use to define their identities, these groups can bring about the most dramatic, widespread, and enduring changes in attitude.
- Pluralistic ignorance
- The mistaken idea that everyone else is doing or thinking something that they are not.
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