Theory Key Names
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
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Chapter 4—Mapping the Territory
- Robert Craig
- A communication scholar from the University of Colorado who has defined seven traditions of communication theory.
- The study of information processing, feedback, and control in communication systems.
- The art of using all available means of persuasion, focusing upon lines of argument, organizations of ideas, language use, and delivery in public speaking.
- The study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society.
- Arbitrary words and non-verbal signs that bear no natural connection with the things they describe; their meaning is learned within a given culture.
- Sapir-Whorf hypothesis of linguistic relativity
- The claim that the structure of a language shapes what people think and do; the social construction of reality.
- Culture industries
- Entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society; e.g., film, television, music, and advertising.
- Intentional analysis of everyday experience from the standpoint of the person who is living it; explores the possibility of understanding the experience of self and others.
- An applied approach to knowledge; the philosophy that true understanding of an idea or situation has practical implications for action.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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