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Theory Key Names
10th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 35Face-Negotiation Theory


  • Stella Ting-Toomey
    • California State University, Fullerton professor who created face-negotiation theory.
  • Face
    • The projected image of one’s self in a relational situation
  • Facework
    • Specific verbal and nonverbal messages that help to maintain and restore face loss, and to uphold and honor face gain.
  • Penelope Brown and Stephen Levinson
    • Cambridge University linguists who define face as the public self-image that every member of society wants to claim for himself/herself.
  • Harry Triandis
    • University of Illinois psychologist who distinguishes between collectivism and individualism.
  • Lin Yutang
    • Taiwanese scholar who calls face a psychological image that can be granted and lost, and fought for and presented as a gift.
  • Individualistic culture
    • Wherein people look out for themselves and their immediate families; I-identity; a low-context culture.
  • Collectivistic Culture
    • Wherein people identify with a larger group that is responsible for providing care in exchange for group loyalty; we-identity; a high-context culture.
  • Face-concern
    • Regard for self-face, other face, or mutual face.
  • Face-restoration
    • The self-concerned facework strategy used to preserve autonomy and defend against loss of personal freedom.
  • Face-giving
    • The other-concerned facework strategy used to defend and support another person’s need for inclusion.
  • Avoiding
    • Responding to conflict by withdrawing from open discussion.
  • Obliging
    • Accommodating or giving into the wishes of the other in a conflict situation.
  • Compromising
    • Conflict management by negotiation or bargaining; seeking a middle way.
  • Dominating
    • Competing to win when people’s interests conflict.
  • Integrating
    • Problem solving through open discussion; collaboration; a win-win resolution of conflict.
  • Self-construal
    • Self-image; the degree to which people conceive of themselves as relatively autonomous from, or connected to, others.
  • Mindfulness
    • A recognition that things are not always what they seem, and therefore seeking multiple perspectives in conflict situations. 
  • John Oetzel
    • A researcher from the University of Waikato in New Zealand who has worked with Ting-Toomey to test, critique, and expand face-negotiation theory.


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Theory Key Names
10th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 35Face-Negotiation Theory


  • Stella Ting-Toomey
    • California State University, Fullerton professor who created face-negotiation theory.
  • Face
    • The projected image of one’s self in a relational situation
  • Facework
    • Specific verbal and nonverbal messages that help to maintain and restore face loss, and to uphold and honor face gain.
  • Penelope Brown and Stephen Levinson
    • Cambridge University linguists who define face as the public self-image that every member of society wants to claim for himself/herself.
  • Harry Triandis
    • University of Illinois psychologist who distinguishes between collectivism and individualism.
  • Lin Yutang
    • Taiwanese scholar who calls face a psychological image that can be granted and lost, and fought for and presented as a gift.
  • Individualistic culture
    • Wherein people look out for themselves and their immediate families; I-identity; a low-context culture.
  • Collectivistic Culture
    • Wherein people identify with a larger group that is responsible for providing care in exchange for group loyalty; we-identity; a high-context culture.
  • Face-concern
    • Regard for self-face, other face, or mutual face.
  • Face-restoration
    • The self-concerned facework strategy used to preserve autonomy and defend against loss of personal freedom.
  • Face-giving
    • The other-concerned facework strategy used to defend and support another person’s need for inclusion.
  • Avoiding
    • Responding to conflict by withdrawing from open discussion.
  • Obliging
    • Accommodating or giving into the wishes of the other in a conflict situation.
  • Compromising
    • Conflict management by negotiation or bargaining; seeking a middle way.
  • Dominating
    • Competing to win when people’s interests conflict.
  • Integrating
    • Problem solving through open discussion; collaboration; a win-win resolution of conflict.
  • Self-construal
    • Self-image; the degree to which people conceive of themselves as relatively autonomous from, or connected to, others.
  • Mindfulness
    • A recognition that things are not always what they seem, and therefore seeking multiple perspectives in conflict situations. 
  • John Oetzel
    • A researcher from the University of Waikato in New Zealand who has worked with Ting-Toomey to test, critique, and expand face-negotiation theory.


You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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